Stone Island: A History Lesson From Football To Fashion

35 years on, what ostensibly started as a garment laboratory has evolved into an international label, with hundreds of stockists around the globe, and legions of devoted fans ranging from fashion editors to football players, dames to drug dealers.

It is undeniable that Stone Island’s relevancy and recognition has never been greater than it is today.


The Creative Nature: A Conversation With Justin Ryan Kim

In this recap interview we sit down with New York City native, Justin Ryan Kim - best described as a “jack of all trades" with mediums such as art direction, photography and graphic design all under his arsenal.

We gain insight about the creative community, the balance between formal education and executing and how he’s gone on to work with major brands 📝


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An Insight Into The Art Of Recycling & Value Based Consumption

Some brands and items retain more value than others, so how can you as a consumer take advantage of that? The idea that buying something today could be worth more or the same in the future is a useful notion to take into making a purchasing decision 📈

In this story, Leland Sutton explains to us how buying consumer goods with post-purchase value could be better for you, how to apply a recycling process when purchasing and how that could benefit you and your life long term.


Experiences: The Guide To Streetwear & Designer Shopping In Tokyo

Known as one of the fashion capitals, Tokyo has much to offer in terms of retail and shopping. There has been a deep history of streetwear in Japan from brands such as A Bathing Ape, Supreme, Undercover and more who have deeply enriched the fashion scene in Tokyo.

We breakdown a few of the must-visit retail stores and locations in Tokyo on your next visit there 🇯🇵


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Submissions & Contributing

We are always on the lookout for contributing writers, photographers, brands and more to submit work, present an idea or potentially collaborate on projects.

We are keen to hear new ideas and work towards a common goal. Feel free to reach out if you’re interested in working with us on something.


The History Of Air Jordan: From The Courts To The Streets

The definitive guide into Air Jordan and how it morphed sneaker culture from a performance basis. We also touch on the cultural impact of the brand throughout time.

Also we slide in a recap of the most iconic Jordan shapes and colours of all time.


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