This Is Not a T-Shirt: A Brand, A Culture, A Community - A Life In Streetwear Book

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Why Fashion And Personal Style Are Not The Same

With the numerous fashion bloggers, influencers and Hypebeasts, “fashion” is a term that is almost as synonymous to glamour or style. Yet, fashion and style are terms that are often used interchangeably, when they actually couldn’t be more different.

In this guest article Bertram uncovers what is the actual difference between style and fashion and how these two aspects inadvertently form a part of our daily life within modern culture.


The Business Of Subscriptions: Sam Hickey Of Asuwere

Asuwere is a subscription based clothing brand where their subscribers receive a new item each month. The idea is to create a wardrobe of quality essentials that their members can wear for life.

We sat down with Sam Hickey, Co-Founder and Designer to talk about how the business model works exactly, how to find the balance between cost, fit and quality in product creation while also shedding light into entrepreneurship as a designer.


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An Insight Into The Art Of Recycling & Value Based Consumption

Some brands and items retain more value than others, so how can you as a consumer take advantage of that? The idea that buying something today could be worth more or the same in the future is a useful notion to take into making a purchasing decision 📈

In this story, Leland Sutton explains to us how buying consumer goods with post-purchase value could be better for you, how to apply a recycling process when purchasing and how that could benefit you and your life long term.


Experiences: The Guide To Streetwear & Designer Shopping In Tokyo

Known as one of the fashion capitals, Tokyo has much to offer in terms of retail and shopping. There has been a deep history of streetwear in Japan from brands such as A Bathing Ape, Supreme, Undercover and more who have deeply enriched the fashion scene in Tokyo.

We breakdown a few of the must-visit retail stores and locations in Tokyo on your next visit there 🇯🇵


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Submissions & Contributing

We are always on the lookout for contributing writers, photographers, brands and more to submit work, present an idea or potentially collaborate on projects.

We are keen to hear new ideas and work towards a common goal. Feel free to reach out if you’re interested in working with us on something.


The History Of Air Jordan: From The Courts To The Streets

The definitive guide into Air Jordan and how it morphed sneaker culture from a performance basis. We also touch on the cultural impact of the brand throughout time.

Also we slide in a recap of the most iconic Jordan shapes and colours of all time.