I Love Ugly

I Love Ugly started in 2008 as an art project for founder and Creative Director; Valentin Ozich. Initially a passion project, I Love Ugly was conceived through late nights spent cogitating over a rapidly expanding body of designs and illustrations in Auckland, New Zealand.

I Love Ugly grew quickly and a year later a period of rapid growth hit with innovative product such as the now iconic Zespy Pant. Distinctive print-heavy headwear and garments found traction in the public marketplace. The brand has now claimed international recognition as an embodiment for the creative and aspirational man creating everyday product of sophisticated simplicity.

Latest From I Love Ugly:

I Love Ugly

Known For:
Clean and minimal menswear, aspirational branding, global brand.

Instagram: @iloveugly

Newmarket Store:
2-8 Osborne Street,
Newmarket, Auckland, 1023
New Zealand
Phone: +64-9-280-4230


Wellington Store:
Old Bank Arcade
233A Lambton Quay,
Wellington, 6011
New Zealand
Phone: +64-4-472-0044