Nike Announces A Collaboration With Matthew Williams Of ALYX
Nike has swooped up Matthew Williams under its list of impressive collaborators that includes Virgil Abloh (Off-White), Jun Takahashi (Undercover) and Errolson Hugh (ACRONYM) to name a few. Matthew Williams, the founder of ALYX announced the collaboration earlier this week as it takes shape under a new range of performance gear. Mashing influences of data and his own design ethos, Williams took computational design and analysed data around motion, heat and sweat zones to create the “future uniform of training.”
Williams explained that this technique is something that is the future of design, he stated "It helps to create a different perspective that we can build around. Working in tandem — with data and emotion — is super interesting.” Even though this design process is very analytical, Williams mentioned that his own imperfections were added such as raw edge finishes.
The range features t-shirts, tank tops and accessories required for performance such as towels and socks for both men and women. Have a look above at the first promotional images photographed by Ryan Murray and expect the collection to drop July 12th.
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In our office we’ve been cooking up more merchandise as requested. We couldn’t be more excited to share this with you. Take a look through our latest editorial highlighting the new pieces dropping.
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From the feedback we received from you all, mugs were the most requested merchandise item and we also thought that it would be nice to have a tangible product from our digital brand that isn’t clothing based. We talk about how we got from point A to point B in the creation process.