I Love Ugly's Latest Collection "Full-Time" Is Inspired By The Beautiful Game


I Love Ugly introduces their latest release, the "Full-Time" Collection, inspired by British football culture, and its unique attire. Now that this year's Football World Cup has drawn to a close I Love Ugly has sought to keep the spirit of the ‘beautiful game’ alive with a collection inspired by the attire worn outside the game.

The Full-Time Collection takes precedent from the unique landscape of British football culture, presenting a collection that juxtaposes sophisticated menswear aesthetics with elements of sports-inspired streetwear. This contrast is pronounced furthermore by a palette fusing rich, natural tones with bright primary pops of colour.

Released in two parts the Full-Time Collection introduces new styles such as the Anton Track program which is a modern take on the classic tracksuit and the Neck Logo Casper Crew that combines two fan favourites. In addition to new releases the Full-Time Collection see’s the reintroduction of core styles that include the hugely popular Athletic Pant, Slim Kobe Pant, and Neck Logo Tee.

The Full-Time Collection is available online at iloveugly.com, and available in I Love Ugly Flagship stores and select international stockists.