RHUDE And Puma's Promote Their Heavily Anticipated Collaboration

 

What?
PUMA officially debuts first-ever collaboration with LA based streetwear brand RHUDE.

Where?
Puma’s Online Store

When?
Saturday August 3rd

 

PUMA officially debuts first-ever collaboration with RHUDE, founded in 2015 by LA-based designer Rhuigi Villaseñor. RHUDE employs minimalist aesthetics while simultaneously re-contextualising the streetwear genre through themes such as Americana and workwear.

For his first collaboration with PUMA, Villaseñor embraced the brand DNA of PUMA, while infusing classic suiting techniques, unexpected patterns and pops of colour into unisex separates and footwear with the PUMA logo celebrated through RHUDE’s unique take on iconography.

Villaseñor explains: “The power of a logo can hold such weight and serve armour in its own way, the idea that I have the access to re-imagine that concept with my own brand in partnership with PUMA is a dream come true its own right.”

PUMA Global Senior Head of Partnerships, Yassine Saidi also adds: “Rhuigi is the most exciting designer right now, setting a new narrative in the fashion and street space. For our first collaboration with RHUDE we transformed the iconic sport-inspired silhouettes from PUMA with RHUDE’s recognised streetwear sensibility and minimalistic approach in order to create disruptive new models.”

 

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The 90s’ sport-inspired Puma Cell Alien, will retail for $260.00. It features a dark mesh base and synthetic leather overlays with hints of reflective silver on the upper. The light beige chunky sole features the visible CELL technology in splashy green menthol for an eye-catching twist.

The retro inspired Puma Palace Guard comes in slightly cheaper at $220.00. The sneaker mixes soft, two-tone hues in suede, leather and nylon on the upper with disruptive, randomly placed stitching and a perforated form strip for an unfinished look.

And finally the Puma Alteration features a neoprene upper with suede overlays, dark detail on the tongue and heel with eye-catching menthol green and a bold two-tone vintage-looking midsole retailing for $260.00.

The full collection drops on Puma’s New Zealand Online Store on August 3rd, 2019

Photos: Puma


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