Auckland's Deadly Ponies Open Redesigned Ponsonby Store

 

What?
Deadly Ponies reopen their Mackelvie Street store in Ponsonby after a major renovation.

Where?
Deadly Ponies

70 Mackelvie Street
Ponsonby
Auckland, 1021

 

Deadly Ponies reopen their Mackelvie Street, Ponsonby store after a major renovation to redefine the space in line with a refreshed design direction for the brand.

The Mackelvie Street store first opened in 2014. Since then the business has grown, now with 4 stores in Auckland and retailers both nationally and internationally. “It felt like a good time. The brand has grown up, and it was important for us to express this new phase in a creative expression beyond our product range ” says Creative Director, Liam Bowden.

READ: A Closer Look: Celine's Madison Avenue Flagship Store

Deadly Ponies worked with interior designer Katie Lockhart, the turn of the century villa has been given new life after its many iterations over decades on the landmark site. “The real intention for the renovation was to create a home for the brand”, says Bowden. “We didn’t want to take away from the space, we instead just refined materials, included some thoughtful additions, but kept the fireplace as the centre of the space”. The result is an intimate and engaging retail environment.

Basking with natural light, the store opens out to a landscaped courtyard that connects it with adjacent Glassworks space. The garden, designed by Lockhart’s brother Jared Lockhart is a wild, English garden that perfectly contrasts with the hard landscaping which is a mix of herringbone brick and pebble-filled aggregate.

Instagram:

instagram Block
This is an example. To display your Instagram posts, double-click here to add an account or select an existing connected account. Learn more

The materials are purposefully less man-made and more raw and natural than previous retail designs, with a generous use of oak and stone adding a sense of craft and honesty to the space. “It feels like we’re home. A true expression of us and where we are now”, says Liam.

Photos: Deadly Ponies


More From Fashion:

Our Feed:

instagram Block
This is an example. To display your Instagram posts, double-click here to add an account or select an existing connected account. Learn more