Jerry Lorenzo From Fear Of God Talks Creating Solutions On Hypebeast Radio


Creative Director of Fear Of God, Jerry Lorenzo opens up about his career and creative process in the latest episode of Business Of Hype on Hypebeast Radio.

Hypebeast Radio

This episode features references to the following:

2:00 – Sixth Collection and Nike collaboration
8:33 – Nike Basketball abd Nike Sportswear
10:40 – Leo Chang for Nike Basketball
11:00Nike Sportswear
15:28 – Jerry’s design studio
18:00 – Collaborating luxury and streetwear brands
27:33 – Life before Fear of God
27:50 – Matt Kemp, Los Angeles Dodgers
29:44 – Details his resume history
32:22 – Jerry Manuel
40:26 – Jared Leto
44:32 – Kanye West
53:49 – Justin Bieber
61:27 – Meek Mill

Business Of Hype is a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. For the Season 4 premiere of the show, host Jeff Staple sits down with Fear Of God founder and recent Nike collaborator Jerry Lorenzo.

READ: Our Top 5 Favourite Fashion Podcasts We're Listening To Right Now

Jerry begins the episode with a deep dive into his collaborative line with Nike, from detailing the process itself, to navigating the sportswear giant’s work culture, and having to develop a Sixth Collection worthy of a Nike sneaker.

READ: Just Collaborate It: The Best Nike Collaborations Of 2018

The Los Angeles-based designer then takes a step back to recount his previous career moves, including his time as a club promoter and working for Kanye West. Along the way, Jerry and Jeff school us on the importance of creating solutions, selling a perspective, overcoming fears, welcoming change, and family.

Photo: Steven Taylor/Garrett Light

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