Def Takes New Zealand To Hong Kong In Latest Editorial


Def Mfg Co. shoot their latest editorial out in Hong Kong.

Hong Kong

Hailing from Auckland, Def is a premium local skate and streetwear brand pushing a goal to present the talents of New Zealand through skateboarding, design, music and art. Along with their own in house label Def also have a physical presence with Def Store, located at the corner of Pitt St and Auckland’s iconic K-Road stocking skateboarding and streetwear brands that align with their thinking.

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The brands Spring collection recently released featuring a range of graphic tees, hoodies and caps which was then shot all around Hong Kong. Key products to look out for are the Geo Thermal Tee, Sakana Tee with a Koi fish graphic on front and back and finally their collaboration with Little Turkish Cafe which has been a iconic restaurant in the heart of K’Road for the last few years.

Shop all the latest arrivals from Def on their webstore or visit their physical store in Auckland.

Photos: Dexter Cheng

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