New Zealand's Emerging Label 'hej hej' Releases Luxury Knitwear


hej hej is one of New Zealand's most exciting womenswear labels. Pushing an idea that fashion should be fun, not intimidating, pretentious or have a negative impact on the world, hej hej produce garments with colourful designs, made easy-to-wear and with premium fabrics that don't hurt the environment. Run by a party of two ladies, one is based in Shanghai and the other in Auckland, their love of linen and noodles keep the brand on an upwards trajectory.

While the two were in Asia they discovered that linen was the best way to fight the heat. Unable to find 100% linen garments that fit their personal style and budget the two thought they should make their own thus launching the brand. Quickly they expanded their offering to cashmere and silk to bring in new garment options and styles.

Being on the ground in Shanghai allows them access to beautiful, premium fabrics & yarns, lines, silks and Mongolian cashmere. With Alice's background in knitwear design, a winter knitwear collection was always on the agenda for hej hej.

Their first knitwear collection includes 100% cashmere, cashmere/silk and mohair blends. They offer a variation in textures and weights allowing for more options with styling such as layering the knits under linen dresses and jumpsuits or pairing them with linen pants or a skirt. All their knitwear is produced in one size only so it looks unique to each customer. You can shop hej hej on their webstore now.

Photos: hej hej