New Balance Disrupts With 574 'Grey Day' Sneaker Launch


New Balance‘s “Grey Day” celebrates three decades of the iconic 574 in its most timeless iteration - tonal grey. With a massive global activation for the sneaker there were events worldwide across 20 locations in Australia, Hong Kong, Japan, UAE, Singapore and more.

Two locations launched and exhibited the sneaker in New Zealand being long time New Balance account, Good as Gold in Wellington and Holm Coffee that acted as a pop up location in Auckland. Drawing ties from the sneaker installations were created around the fundamentals aligning with the global release as well as a limited edition t-shirt and custom pies supplied by Carlsberg.

What do you think about the 574 being 're-launched' and celebrated in its most iconic colourway?

Photos: Good as Gold