I Love Ugly Presents 'Apricot Ivy' For A Classic Kiwi Summer
I Love Ugly introduces their latest release, the Apricot Ivy Collection. Based in Auckland, New Zealand, I Love Ugly celebrates the onset of the Southern Hemisphere Summer with a collection purposed for the sun-drenched beaches dotted along the New Zealand coastline.
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The Apricot Ivy Collection is built on a Kiwi summer-inspired palette of bold Burnt Oranges, soft misty Moss, sunset Apricots, and shaded Dusty Greens. The summer-inspired palette is juxtaposed with the original ILU Black Paradise and ILU tumblr print program, adding a classic illustrative element in true ILU style.
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Fusing contemporary streetwear aesthetics with elements of classic menswear through the I Love Ugly lens of ‘Sophisticated Simplicity’ the Apricot Ivy Collection introduces new items that include the all-new Cuban Collar Shirt, McCoy Militia Pant, Multi Panel Cap, and the much anticipated Utility Short. In addition to core Smart Pant, and Easy Logo Tee re-ups the Apricot Ivy Collection also sees the reintroduction of fan-favourites that includes the Taped Trackie Short.
The Apricot Ivy Collection is available online at iloveugly.com, I Love Ugly Flagship stores and select international stockists now.
Photos: I Love Ugly