Nike's Latest Flagship "House Of Innovation 000" Opens In New York City


Nike opens their latest project in retail, “House of Innovation 000” in New York City.

Nike NYC

650 Fifth Avenue
New York, NY

Nike has officially opened their new six-level retail store, boasting 68,000 square feet it marks to “represent the best” of what Nike has to offer. With features such as personalised customisation on sneakers and apparel, digital aids, pick up areas and more, Nike aims to achieve cohesion between e-commerce and retail to “bring living retail to life”.

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The Nike Speed Shop is an example of a new floor introduced within the new New York City flagship that has the customers best interests at heart. Nike will be using local data to stock and restock its products depending on the consumers wants and demands, this is a way to allow for cohesive communication between brand and consumer.

There is also the Sneaker Bar where customers can be assisted by the store athlete or the digital data for the local location giving them sound advice and recommendations on products. Customers will be able to reserve items with a phone call that is stored in a locker for later pickup, you can also use Nike’s app to shop conveniently.

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The first Nike House of Innovation, “House of Innovation 001”, is currently open in China as Nike Shanghai. The next House of Innovation is scheduled to open in Paris during the holiday season of 2019.

Eddie Lee/Hypebeast

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