A Closer Look: END. Clothing London Flagship


UK retailer END. Clothing opens new London flagship store.

END. London

59 Broadwick Street
Soho, London
United Kingdom

UK-based retailer END. Clothing have unveiled images of its new London flagship store, the third retail location for the company and their largest to date. Located in the heart of London’s SoHo the space was designed with their Glasgow and Newcastle flagships in mind, the use of marble, stainless steel, mirror and maple to create large, monolithic landscapes were all considered in each store.

READ: Kowtow's Flagship Store Sees Gold At The Best Awards 2018

The 8,500 sq ft space will house luxury designers, streetwear and contemporary fashion across two floors with a wide sneaker display running along the en entire corner of a glazed façade. On the first floor, the main sneaker collection will be housed with a launch space featuring digital screens to display product releases and promotions.

Mixing the real life and the online experience, iPads are available for customers to shop in-store and to view the latest editorial content and industry news.

Photos: END. Clothing/Peter Cook